400,000% Return on Investment: The Phenomenon of “Paranormal Activity”

Not 10%, 30% or even a nice 100% return on investment (ROI), but 400,000% ROI.

Those are the type of numbers that this Fall’s homemade thiller, Paranormal Activity, currently boasts according to Cineman, a Swiss cinema website.

Paranormal Activity seems to have “dethroned” the previous champion in the viral suspense film category, The Blair Witch Project, and the directors of the latter, have taken notice.

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